Seat: creating a color is a work of experts
"Creating a color is a work of experts". This is supported by Jordi Font, responsable of Seat's Color and Trim department, in reminding that each color, from the moment of creation to the application on the car, makes a three-year journey.
As a process, personalization is increasingly present and represents an increasingly well-established market trend.
We need liters of paint for a true symphony of colors, the mixing is behind the Pantone "palette" and after defining the color, tests must be carried out on a metal plate to verify its application and the visual effect.
In addition, the cars are painted between 21 and 25 degrees and two and a half kilos of paint are applied to each car in an automated process performed by 84 robots that requires 6 hours for each model.