Opel to promote the first Cayu-Store in Italy
Thanks to the participation of the Sales Director, Andrea Ciucci, Opel Italia promotes the inauguration of the first Cayu-Store in Italy, at the Elnos Shopping shopping center in Brescia, after the one opened in Stuttgart.
Cayu (Car for you) is an innovative shopping experience that combines online and off-line shopping, bringing car sales directly to the most crowded places (if the customer is not satisfied he has 20 days to return the car, without charges).
Opel Italia and the entrepreneur Andreas Barchetti, owner of the Opel Autentika dealership in Brescia and manager of the Store, have thus made it possible to maximize customer satisfaction even though the innovative experience of the Cayu-Store does not change the distribution strategy of the brand.
In operations, alongside the consultants there is also Cayuki, a robot with artificial intelligence.